![]() In other words, says Clear, goals are necessary but not sufficient. Yet winners and losers often have the same goals, but very different outcomes. We are inundated with results all the time and we overvalue the results while we tend to undervalue the process. Our society is very outcome driven, especially on social media where we share our highlights but never our struggles. If you choose not to work hard or focus today, it’s not that big a deal in the long run, but compounded over time the bad days add up, and those athletes who link together good days will surpass you. You do not notice it in the moment or on the day, but over time you realize how much your bad habits cost you and your good habits earn you. “Results are the lagging measure of your habits! You get what you repeat.”Įating a salad for lunch vs eating a burger and fries is no big deal in the short term, says Clear. Here are a few highly useful ideas we spoke about in 2018 that are even more relevant today, and will be useful for the young athletes in your lives: In listening to it again, I realized this was such gold it needed to become a blog post. I was lucky enough to meet him in 2015 and have kept in touch since, and this week we re-released our 2018 podcast with him about the book. This book has sold over five million copies since its release in 2018, and that is because it is well written, practical, and Clear is a great story teller. James is the internationally bestselling author of Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones. Today I want to cover how we can help those around us, and ourselves, build better habits and break a few bad ones, so I go straight to the source, James Clear. I think the answer to that is yes, we could all benefit, especially our young athletes. Sound familiar? Do you have children, or athletes on your team, that are really struggling to get better because their habits and application today have very little correlation with their long term goals? Heck, couldn’t we all use a few more good habits in our lives, and a few less bad ones (I write as I swallow my third Vienna Finger of the day). “If he spent as much time practicing as he does playing video games he could be amazing.” “He could be so much better if he applied himself.” “I wish my kid would practice more on his own,” said one mom to me at a recent talk. They are the foundation of mastery.” – James Clear Following the acquisition of the product line by Keebler, a lemon filling version of the cookie was introduced.“Habits are the compound interest of self-improvement. At the time of Keebler's acquisition, Vienna Fingers brought in $50 million in sales annually. When Keebler purchased Sunshine Biscuits in 1996, it retained the product as part of its line. The company's action was a follow up to a similar Sunshine shipment sent to troops during the 1990–1991 Gulf War and a soldier's scrawled response note on an Oreo box, "Please deploy cookies." In the company's words, "the donation of these cookie favorites will give the troops a taste of home and make their time away from their families a little more pleasant." The Vienna Fingers and Hydrox cookies were brought with the troops to the refugee-filled border area between Rwanda and Zaire. In late August 1994, Sunshine Biscuits donated over 21,000 Vienna Fingers and Hydrox cookies to a contingent of American troops from Fort Eustis Army Base. At the Food Marketing Institute's 1994 Supermarket convention, both low-fat Hydrox cookies and reduced-fat Vienna Fingers were introduced by Sunshine Biscuits. In January 1985, the product was renamed "Vienna Fingers". In the play, Oscar Madison attempts to distract a depressed Felix Ungar with snack food: "How about vanilla wafers? Or Vienna fingers? I got everything." The popularity of the Vienna Fingers cookies was memorialized by American playwright and screenwriter Neil Simon in his 1965 play The Odd Couple, which was adapted into a 1968 comedy film. The cookies first were marketed by Sunshine Biscuits in 1915 and trademarked as "Vienna Fingers Sandwich" in November 1947. Vienna Fingers were one of the products originally sold by Sunshine Biscuits. They come in a red and yellow accented rectangular package with the words "Vienna Fingers" in white lettering. Akin to an Oreo, the surface is textured and embossed with the product name, but Vienna Fingers have a round-ended 'finger' shape. They consist of a sandwich of vanilla flavored outer crust filled with vanilla cream flavored filling. Vienna Fingers is an American brand of cookie made by the Keebler Company, a division of Ferrero SpA.
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